Throwing some shine today on a pizza joint that has received over $8500 in pay-it-forward pizza slices for folks in need. The small shop in Philly charges only a buck per slice; customers can elect to purchase additional slices for the homeless and hungry as a part of a program called “Little Rosas.” Each extra slice is symbolized by a post-it note and those in need can request a slice “off the wall.” The walls have become so covered in notes that Rosa’s recently discontinued the use of post-it notes for cataloging RAKs but they remain as a symbol of the movement.

Here’s a perfect example of how Nobly could pick up where the post-it notes left off. The team at Rosa’s demonstrates that, while a single RAK is an inspiration, a focused campaign of RAKs is truly a movement.