RAK Spotlight

Azerbaijan’s Blood Donations Boosted by 335%

By June 5, 2014 No Comments

We’re loving this story. An ad agency partners with a cell network to create a beautiful piece of wearable tech. For a cause. The Donor Cable drove a huge spike in donations for a country ravaged by thalassemia and starved for blood.  Check it out:

 

These are the stories that keep us working late into the night.